By Laura Hall
Whatever you call it, it’s still business – although we also believe that in the 21st century it is the role of business to be a force for good. However, let us not forget that the number one responsibility of a ‘responsible’ business is to return profits to shareholders. This simple fact is sometimes lost in the ‘purpose sector’ – thus the reason for the existing social enterprise spectrum. Some businesses are high on purpose and low on profit – other businesses are low on purpose and high on profit. What is needed are businesses that balance the two.
More and more businesses today are asking themselves what they can do to move their organization towards a more meaningful, purposeful business model – without losing out on the profitability requirement. We believe there are six tactics businesses can consider to begin to balance their business model between profit and purpose.
The flood of information and unprecedented transparency is dramatically reshaping today’s business model. We are now in the Era of Behavior and the rules of the game have fundamentally changed. Now is the time for all good businesses to come to the aid of their customer and find their higher purpose.
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