Strategic Alliances


Liz Dunn is Founder and CEO of Pro4ma Inc., a market data and predictive analytics platform with an exclusive focus on the consumer sector. Liz has more than 20 years’ experience in the consumer industry including over a decade as a top equity analyst and finance roles at Gap Inc. and Liz Claiborne. Liz frequently appears on cable news and is quoted in national print media as a consumer subject matter expert. Liz works with WHYZ Partners to leverage the Pro4ma platform and put financial performance in context through market assessments, competitive benchmarking, long range forecasting, and deep-dive return and profitability analyses.

Platinum Circle Partners

Patti Hester serves as Chief Strategist, eCommerce & Retail Distribution with Platinum Circle Partners. She supports clients with key insights into small package distribution program strengths and vulnerabilities. Clients include Fortune 100 to high growth Mid-Market & eCommerce phenom. Patti supplies custom strategies including comprehensive assessments, program development, sourcing intelligence, renewal cycle reviews and operational tools for maximum small parcel spend optimization. Patti also specializes in search and selection for Best-in-Class global distribution 3PL partnerships.
Platinum Circle Partners maintains unrivaled expertise in small package spend management and their strategies deliver savings of 10-35%, plus a multitude of indirect benefits.