Dawn Robertson, Partner

Dawn is known to inspire teams to work together to solve complex problems from a fresh perspective and clear communications. With deep strategic and financial planning expertise, she has experience repositioning iconic global brands and identifying new business opportunities to scale including e-commerce startups as well as brick and mortar hot trends. Dawn also specializes in collaborative operational alignment, focusing on helping clients work smarter, faster and more cost-effectively.

Experience that delivers results

In Dawn’s experience, strategic vision and understanding the customer has never been more important.

What is the assessment? What direction should your business take? How do the fast-moving pieces impact you? What complex decisions are you facing?

Dawn’s track record of success leading companies through change includes department stores, wholesale, big box and startups. She applies this wide-ranging knowledge to each situation – asking the right questions to assess the current environment and your specific business needs. With this information, she’ll help you set a successful strategic direction and tailor a new way forward for your customers that can include:

  • Strategic and financial planning across e-commerce, wholesale, licensing and franchising
  • Ensuring customer expectations connect with brand priorities
  • Implementing better cost controls with enhances product-to-market processes, for example
  • Identifying powerful new product assortments and developing breakthrough creative campaigns to drive top line revenue
  • Acting CEO Role, where needed, to support execution

What does it all mean for you?

When you work with WHYZ, Dawn’s quick business and strategic analysis skills are at your fingertips. She’ll work closely with you and your teams to produce the results you need – whether that means leading you through a major restructuring in the face of challenging markets or building a new company focused on growth around your customer.

Let Dawn help you begin paving a path toward more success.